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360 Camera Statistics 2024 and Best Buy



360 Camera Statistics: The growing popularization of influencers on social media AR, as well as VR video gaming and creating content 360 Camera, are a reason for the similarity. With a 360-degree camera, users can capture larger photographs or videos without having to move the camera from one side. Like the CCTV camera can capture the entire scene and capture everything around it, these cameras also do the same.

Within a short time, the market is predicted to reach $8 billion in revenues due to increasing demand. Let’s look at the meaning of this 360-camera statistic about the size of the market over the next decade.

Editor’s Choice

  • Between 2022 to 2032 period, around 63% of the market is expected to be captured by a single camera, which uses one primary lens.
  • Compared to wireless, wired 360-degree cameras have more demand between 2022 to 2032. However, both types of cameras are in demand during the forecasted period.
  • As of 2022, the 360-degree Camera Market was valued at $1,072/5 million, which is expected to reach $4,343 million by 2028 at a CAGR of 25.66%.
  • As studied by 360 Camera Statistics, this camera can capture 5x more bandwidth than normal cameras.
  • As of today, Titan is considered the most expensive 360-degree camera which costs around $15,278.

What is a 360 Camera?

A camera that can shoot in 360 directions at once is called a 360 camera. This camera is prominently famous for virtual reality uses. The Insta360 X3 has two lenses over 180°, which is half of 360°. This technique allows capturing high-quality seamless photos or videos. In short, 360 camera can record photos or videos in such a way that it feels as if you were present in that place.

General 360 Camera Statistics

  • As of 2022, the 360-degree Camera Market was valued at $1,072/5 million, which is expected to reach $4,343 million by 2028 at a CAGR of 25.66%.
  • Between 2022 to 2032 period, around 63% of the market is expected to be captured by a single camera, which uses one primary lens.
  • As studied by 360 Camera Statistics, this camera can capture 5x more bandwidth than normal cameras.
  • Further 360 Camera Statistics state that, between 2023 and 2029, demand for the same in Asia Pacific is expected to rise at a CAGR of 18.23%.
  • The largest market in the 360 camera category segment is wired by type, as well as it is considered to be the fastest-growing segment between 2023 and 2030.

360 Camera Statistics Market Size by Connectivity Type

(Source: market.us)

Looking at the above 360 Camera market, compared to wireless, wired 360-degree cameras have more demand between 2022 to 2032. However, both types of cameras are in demand during the forecasted period.

The market for 360-degree cameras has seen significant growth in recent years, driven by advances in technology and increasing demand across various sectors. This analysis provides an in-depth overview of the current state, trends, and future projections for the 360-degree camera market.

Market Overview

360-degree cameras, also known as omnidirectional cameras, capture a 360-degree field of view. These cameras are increasingly used in various applications, including virtual reality (VR), real estate, tourism, events, and security.

Market Size and Growth Projections

The global market for 360-degree cameras is experiencing robust growth. In 2023, the market was valued at approximately USD 2 billion. It is projected to grow at a compound annual growth rate (CAGR) of around 25% over the next five years, reaching nearly USD 6 billion by 2028.

Key Drivers

Several factors contribute to this growth:

  • Increased Use in Virtual Reality (VR): As VR technology becomes more accessible, the demand for 360-degree cameras for content creation is rising.
  • Growth in Real Estate and Tourism: Virtual tours, powered by 360-degree photography, are becoming popular in real estate and tourism industries.
  • Advancements in Technology: Improvements in camera technology, such as higher resolution and better stitching software, make these cameras more appealing.
  • Expanded Application in Security and Surveillance: The ability to provide a comprehensive view makes these cameras valuable for security purposes.

Market Segmentation

By Type

  • Single Lens Cameras: More affordable and user-friendly, suitable for general consumers and small businesses.
  • Multi-Lens Cameras: Offer higher quality and are typically used by professionals in industries like filmmaking and broadcasting.

By Application

  • Entertainment and Media: For creating immersive content in movies, games, and live events.
  • Real Estate: Virtual property tours.
  • Tourism: Virtual tours of destinations and attractions.
  • Security: Surveillance in public places, businesses, and homes.

Regional Analysis

The market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World.

  • North America: Currently leads the market due to high technology adoption and presence of key players.
  • Europe: Shows substantial growth with increasing use in media and real estate.
  • Asia-Pacific: Expected to witness the fastest growth, driven by rising technology adoption in countries like China and India.

Competitive Landscape

The 360-degree camera market is moderately competitive with a mix of established players and new entrants. Key players include GoPro, Ricoh, Samsung, and Insta360. These companies are focusing on innovation, mergers, and partnerships to expand their market presence.

Recent Developments

  • Product Launches: Companies are regularly introducing new models with advanced features like higher resolution and better connectivity.
  • Strategic Partnerships: Partnerships between camera manufacturers and software providers are common to offer integrated solutions.

Challenges and Opportunities


  • High Production Costs: Advanced features in cameras lead to higher prices, which may limit market growth.
  • Technological Complexities: The need for specialized software for editing and viewing content can be a barrier.


  • Integration with Social Media: As social platforms begin supporting 360-degree content, opportunities for consumer engagement increase.
  • Advancements in AR and VR: Continued development in AR and VR technologies presents new possibilities for content creation.

Future Trends

  • Artificial Intelligence (AI): AI integration for automated editing and content enhancement.
  • Increased Resolution: Advancements leading to higher resolution cameras for more detailed images.
  • 5G Connectivity: Faster data transfer speeds will enhance live streaming capabilities.

Best 360 Degree Camera to Buy

#1. Rylo 360


Product Overview

  • The Rylo 360 is a compact, dual-lens camera that captures 360-degree videos and photos.
  • It was developed by Rylo Inc., a company known for innovation in camera technology.

Key Features

  • 360-Degree Capture: Records in full 360 degrees using dual 208-degree wide-angle lenses.
  • Resolution: Offers 5.8K resolution for videos and high-quality still images.
  • Image Stabilization: Advanced stabilization technology for smooth footage, reducing camera shake.
  • Compact Design: Small, lightweight, and easy to carry, making it suitable for adventure and travel photography.
  • Mobile App Integration: Comes with a user-friendly app for editing, which allows users to control the camera, edit videos, and share content easily.

#2. GoPro Max


Product Overview

  • Type: The GoPro Max is a versatile action camera designed for capturing 360-degree videos and traditional GoPro-style videos.
  • Target Market: Aimed at adventure enthusiasts, vloggers, and content creators seeking immersive footage and high-quality action shots.
  • Design: Robust and waterproof, built to withstand extreme environments and conditions.

Key Features

  • 360-Degree Capture: Dual lenses allow for full 360-degree video recording at 5.6K resolution, providing immersive and detailed footage.
  • Single-Lens Mode: Can also function as a single-lens HERO camera, offering high-quality traditional video and photo capture.
  • Max HyperSmooth: Advanced image stabilization technology ensures smooth, stable footage across various activities.
  • Max TimeWarp: Allows for time-lapse videos in 360-degree format, adding a dynamic and creative aspect to time-lapse photography.
  • PowerPano: Captures panoramic shots without distortion, ideal for landscapes and group photos.
  • Waterproof Design: Usable underwater up to 16 feet (5 meters), suitable for aquatic adventures without needing an additional housing.
  • Touch Screen: Features an intuitive touch screen for easy settings adjustments and playback.
  • Voice Control: Hands-free operation with voice commands, enhancing ease of use during activities.
  • Digital Lenses: Offers multiple digital lens options for different perspectives, including Narrow, Linear, Wide, and Max SuperView.
  • Live Streaming: Capable of live streaming in 1080p, making it suitable for social media and real-time audience engagement.
  • Built-in Mounting: Comes with built-in folding mounting fingers for quick and easy attachment to a variety of accessories and mounts.
  • 360-Degree Audio: Six microphones capture realistic 360-degree audio, enriching the overall video experience.
  • Reframe: With the GoPro app, users can easily reframe 360-degree footage into traditional video formats, offering post-shooting creativity.

#3. Insta360 One RS


Product Overview

  • Type: The Insta360 One RS is a modular action camera known for its versatility and high-quality imaging capabilities.
  • Target Market: Designed for content creators, adventure enthusiasts, and professionals seeking flexibility and performance in various filming scenarios.
  • Modularity: Unique modular design allows users to switch between different lens modules for various shooting needs.

Key Features

  • Interchangeable Lenses: Features a range of interchangeable lens modules, including a 360-degree lens, a 4K wide-angle lens, and a 1-inch wide-angle lens co-engineered with Leica.
  • Resolution and Frame Rate: Offers up to 6K video capture with the 360-degree lens and up to 5.3K with the 4K wide-angle module. High frame rates for smooth slow-motion footage.
  • FlowState Stabilization: Advanced stabilization technology, FlowState, delivers gimbal-like smoothness without the need for external stabilizers.
  • Waterproof Design: Core body is waterproof, and additional lens guards are available for underwater shooting.
  • Voice Control: Allows for hands-free control, enhancing usability during action-packed activities.
  • Active HDR Mode: Active HDR mode in the 4K wide-angle module helps in capturing natural lighting and color in dynamic scenes.
  • Bullet Time Effect: Unique bullet time feature creates dramatic slow-motion effects circling the subject.
  • Invisible Selfie Stick: The 360-degree module makes the selfie stick invisible in videos and photos, creating a flying camera effect.
  • Quick Editing Software: Insta360’s app provides powerful, user-friendly editing tools, enabling quick and creative edits.
  • MultiView Feature: MultiView allows users to record in two different angles simultaneously, ideal for vlogging and reaction shots.
  • Color Plus Technology: Automatically enhances colors and lighting in videos for vibrant and lifelike results.
  • Point to Track and Deep Track: Advanced tracking technologies keep subjects in focus even during fast-paced action.
  • Rugged Build: Durable design to withstand challenging environments and conditions.

#4. Trisio Lite 2


Product Overview

  • Type: The Trisio Lite 2 is a specialized 360-degree camera designed primarily for virtual tour creation and real estate photography.
  • Target Market: Aimed at real estate professionals, interior designers, and virtual tour creators seeking high-quality, easy-to-use 360-degree imaging solutions.
  • Design: Compact and portable with a focus on simplicity and efficiency in capturing high-resolution panoramic images.

Key Features

  • Single-Lens Panoramic Capture: Features a single lens capable of capturing 8K panoramic images, simplifying the process of 360-degree photography.
  • High Resolution: Offers high-resolution image capture, ensuring detailed and clear panoramic shots ideal for professional use.
  • HDR Imaging: Supports High Dynamic Range (HDR) imaging, enhancing photo quality in varying lighting conditions.
  • Easy Operation: Designed for ease of use with straightforward operation, making it accessible even for those new to 360-degree photography.
  • Portable Design: Its small size and light weight make it highly portable and suitable for on-the-go shooting scenarios.
  • Automated Stitching Software: Comes with software that automatically stitches images together, reducing post-processing time and effort.
  • Remote Control: Can be operated remotely via a smartphone app, allowing for flexibility in shooting and convenience in capturing images.
  • Virtual Tour Creation: Specifically tailored for creating high-quality virtual tours, with compatibility with various virtual tour software.
  • Long Battery Life: Equipped with a long-lasting battery, suitable for extended shooting sessions.
  • Storage: Supports external storage options, ensuring ample space for high-resolution images.
  • Wi-Fi Connectivity: Includes Wi-Fi functionality for easy transfer of images and remote operation.

#5. Insta360 One RS


Product Overview

  • Type: The Insta360 One RS is an innovative, modular action camera designed to cater to a wide range of filming needs.
  • Target Market: Aimed at adventure enthusiasts, vloggers, and professional content creators who require flexibility and high-quality output.
  • Modularity: Characterized by its unique modular design, allowing users to switch between different camera modules for varied shooting experiences.

Key Features

  • Interchangeable Lens Modules: Features several lens modules, including a standard 4K Boost Lens, a 1-Inch Wide Angle Lens co-engineered with Leica, and a 360-degree lens for panoramic shots.
  • 4K Boost Lens: Offers up to 4K 60fps video recording, enhanced with FlowState stabilization for smooth footage.
  • 1-Inch Wide Angle Lens: Delivers superior image quality with a larger sensor, co-developed with Leica, ideal for low-light environments and detailed imagery.
  • 360-Degree Lens: Captures immersive 360-degree footage with a 5.7K resolution, suitable for VR content and panoramic shots.
  • FlowState Stabilization: Advanced stabilization technology ensures steady and smooth video, even in action-packed scenarios.
  • Active HDR Mode: Active HDR mode helps in balancing highlights and shadows in dynamic environments, particularly with the 4K Boost Lens.
  • Rugged and Waterproof: The core unit is water-resistant, and with the right lens module and case, it can be used for underwater filming.
  • AI Editing Capabilities: Leveraging AI, the Insta360 app offers quick and smart editing options, including subject tracking and automatic highlight reels.
  • Point to Track and Deep Track 2.0: Sophisticated subject-tracking technologies keep the focus on the moving subjects effortlessly.
  • Quick Reader Option: Features a fast transfer option to quickly offload footage to phones or other devices.
  • Versatile Mounting and Accessories: Compatible with a wide range of mounts and accessories, enhancing its utility in various shooting scenarios.
  • Invisible Selfie Stick Mode: When using the 360-degree lens, the selfie stick becomes invisible in the final footage, creating a unique floating camera effect.
  • Voice Control: Offers voice command functionality for hands-free control during activities.


As given in the above 360 Camera Statistics, these are the recent technology-based cameras and provide a different approach to photography and video making. Every 360 Camera comes with two lenses over 180° that record from both sides providing wider images in a single frame. These cameras provide high resolution, low light performance in high dynamic range.

These cameras are not only considered to be CCTV cameras but, also a tool for the immense experience of video making and photography. If you are an influencer, or creator on a digital platform you must give it a try!

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